Plausible Analytics

Plausible is a privacy-friendly alternative to Google Analytics. The script is tiny, sets no cookies and collects no personal data, so most sites can drop the cookie banner while still seeing visitors, sources, pages and goals on a single dashboard.

It is a paid subscription priced by monthly pageviews, with a free trial. The code is open source under AGPL and can be self-hosted, which doubles as its main distribution channel. The company is bootstrapped and based in the EU.