# Kit

> Email marketing for creators, formerly ConvertKit.

- Website: https://kit.com
- Listing: https://saasexamples.com/products/kit
- Category: Email & newsletters
- Pricing: Freemium
- Founded: 2013
- Founders: Nathan Barry
- Tags: bootstrapped, creators, email marketing

Kit (previously ConvertKit) helps creators grow and sell to an email audience with forms, landing pages, automations and a commerce layer for digital products.

It is free for small lists and priced by subscriber count after that. It is a long-running bootstrapped company and a reference point for creator-focused SaaS.